You start your own service business. Small or not, yes, you naturally become a business owner. However, being a business owner doesn’t make you successful. Even if you think you’re doing the right thing, it doesn’t guarantee success. Why? The right thing is not enough unless it is accompanied with open-mindedness. And when the word ‘open-mindedness’ comes in, innovation and technology enter the picture.
For service providers, it is about transforming the customer end-to-end experience particularly optimizing application software, a mobile application for iPhone and Android users, and online connectivity. Looking at the bigger picture, this transformation actually tweaks the overall operation and system of your business including your employees and service delivery. These may sound complicated but in reality, IT IS NOT. Trust software developer businesses to keep it simple, easy and beneficial for both parties, creating a win-win situation.
Without further ado, we’ll be looking at the 3 obvious but often ignored reasons why you should embrace the power of technology to grow your business.
In business nowadays, convenience is no longer a word that means accomplishing something with a little effort. Observing closely, it is already defined as a demand. By all means, even in the digital marketing world, demand can be considered as one of the starting opportunities for innovation to provide convenience to your target market. It is crucial to define and understand your target market, particularly how they perceive information and the significance of positioning yourself in their point of view. Did you ask yourself if your customer ever thought of finding a similar service online? If you do this rightly, you’ll probably start wondering, “How much time can my customer save if I apply this method instead? Is this really the quickest way to do this and that?”. Better ask the customer within you.
Information. Information. Information. Without information, you’re like a nomad who doesn’t know where to settle and where to start. Information establishes statistics, brings clarity and most importantly, a tool to address issues. By all means, as a business owner, we want to address an issue as soon as possible before it gets out of hand. To do this, information, feedback, and behavior, in particular, are your saving grace to effective customer relationship management. Embracing what technology offers in terms of information directly from your market allows you to easily gather and analyze the necessary information. The relevance of information teaches businesses how something will never be perfect forever. A market’s needs and demands change more often than you actually think. Information guides you to the world of continuous improvement empowered by technology.
Business is nothing without sales. What more if you have sales and there’s a technology available in the market that can generate you more sales coming from your market’s initiative. Yes, that’s right. A research conducted by Esteban Kolsky, an Expert Customer Strategist, shows that 55% of consumers are open to pay more in exchange for good experience. It is also highlighted that 86% of consumers are amenable to spend more for an upgraded experience. These statistics alone provide service provider businesses with a clear path to success and business growth. Just think about the money you invested in building your business, how much was it? How much is your ROI so far? Now, think about the little money you’ll invest in a software application that will guarantee you not only a return but a great return at that.
Technology is sometimes ignored by small businesses owner because it has created a gap, a gap we call Fright.
Fright to change.
Fright to spend.
Fright to step up the game.
And a fright to step out their comfort zone.
When in reality, embracing technology means success.